Memories of Marshall McLuhan.
Like all original thinkers from Blake to Einstein, McLuhan was much misunderstood. He never promoted TV over books as popular accounts gave out. He never expressed a preference for tribal culture over individualism. He never said the patterns of perception imposed by the ear are superior to those of the eye. One small aphorism sticks with me: “When the globe becomes a single electronic web with all its languages and culture recorded on a single tribal drum, the fixed point of view of print culture becomes irrelevant, however precious.” However precious! Those are the operative words, about as far as McLuhan went in taking sides. But they also bring his innermost sympathies to the fore.
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