Superman Reboot?

Will the next Superman movie reboot the franchise? A lot of people are taking recent statements from Warner Bros. President Jeff Robinov in the Wall Street Journal that way:

Warner Bros. also put on hold plans for another movie starring multiple superheroes -- known as "Batman vs. Superman" -- after the $215 million "Superman Returns," which had disappointing box-office returns, didn't please executives. "'Superman' didn't quite work as a film in the way that we wanted it to," says Mr. Robinov. "It didn't position the character the way he needed to be positioned." "Had 'Superman' worked in 2006, we would have had a movie for Christmas of this year or 2009," he adds. "But now the plan is just to reintroduce Superman without regard to a Batman and Superman movie at all."

I hated Superman Returns as much or more than anyone, but in the absence of a longer interview I find this an excessively optimistic reading of Robinov's statements. "Reintroduce" pretty patently doesn't mean "reboot"...