Twitter's twaffic is mostly a twick.
A Nielsen survey reports that more than 60% of users who sign up for Twitter don’t return to the site the following month. So while Twitter’s traffic has catapulted to 6 million unique viewers each month, only 40% of new users actually stay to play.
“Twitter has enjoyed a nice ride over the last few months,” writes David Martin, the VP of primary research at Nielsen Online, “but it will not be able to sustain its meteoric rise without establishing a higher level of user loyalty.”
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